RTA

The RTA wanted to highlight the problems associated with commercial truck drivers and the use of drugs to stay awake at the wheel. We came back with this hard hitting campaign that would catch them by surprise in the very places where they consume the drugs, in truck stop toilets. We wanted to engage with the drivers, so we developed two ideas that couldn’t be missed. A decal sticker that could be placed on top of toilets, and another heat sensitive sticker that was placed inside the actual urinals themselves.